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Creator Guidelines

Last revised: July 26, 2025

We recognize how important it is that our platform provides a safe environment for everyone in the travel community, and that the content on our site provides useful and authentic guidance that helps travelers discover amazing destinations.

All accepted and posted videos must meet these requirements. Please note that these Video Guidelines may be modified from time to time, so you're encouraged to check back for updates.

What's Included

  • Key requirements
  • License and rights to content
  • Creative guidelines
  • Video structure
  • Dos and don'ts
  • Prohibited content

Key Requirements

Relevant to Travelers

All videos must showcase travel-related content including:

  • Hotels and vacation rental accommodations
  • Travel destinations and attractions
  • Activities and experiences
  • Points of interest and cultural sites
  • Transportation and travel experiences

Video Acceptance

Multiple videos per location are accepted, but each video should showcase unique aspects or experiences.

Technical Specifications

Duration

10-30 seconds, maximum 40 seconds

Format

.mp4 and .mov formats only

File Size

Maximum 500 MB

Resolution

1080 x 1920 pixels or higher, minimum 30 FPS

Video Orientation

All clips must be filmed in portrait mode (9:16 aspect ratio) for optimal social media performance.

Audio Guidelines

Avoid including copyrighted music, voiceovers, or sound effects. Natural ambient sound is preferred. ReelTravel and licensing brands may modify or replace audio on accepted video submissions.

License and Rights to Content

Creator Rights

By uploading content to ReelTravel, you retain ownership of your videos while granting licensing rights. You represent and warrant that:

  • You own all rights to the content or have proper authorization
  • Content does not infringe on any third-party rights
  • All people appearing in content have provided appropriate consent
  • Content is your original work and not exclusively licensed elsewhere

Licensing Terms

By uploading content, you grant ReelTravel and its brand partners the right to license your content for advertising and marketing purposes. You will receive revenue share for each license sold according to our terms of service.

Creative Guidelines

Create engaging and informative videos showcasing unique aspects of travel destinations, accommodations, and experiences. Videos should be:

Inspiring

Highlighting the experience of exploring new places

Authentic

Capturing candid, real travel moments

Contemporary

Modern, elevated travel experiences rooted in culture

Natural

Immersive and real, with an on-the-go feel

Video Structure by Category

Hotels & Accommodations

Feature 2-3 distinct areas such as exterior, rooms, amenities (pools, gyms, dining), and surrounding views. Focus 70% on the property and 30% on local activities.

Destinations & Attractions

Showcase the destination's unique character, landmarks, culture, and experiences. Include multiple perspectives and highlight what makes the location special.

Activities & Experiences

Demonstrate the activity in action, showing both the experience and the setting. Include preparation, execution, and results where relevant.

Points of Interest

Capture the essence of the location with multiple angles, contexts, and the surrounding environment.

Video Quality Standards

Technical Quality

✓ DO

  • Clean your lens before recording
  • Use high quality camera settings
  • Ensure smooth, steady movements
  • Use plenty of natural light
  • Keep consistent orientation

✗ DON'T

  • Submit low resolution or blurry content
  • Use heavy filters or effects
  • Record in poor lighting conditions
  • Include shaky or unstable footage
  • Over-zoom or degrade quality

Content Guidelines

People in Videos

✓ DO

  • Include people naturally in the scene
  • Show diverse perspectives and angles
  • Respect privacy and get consent
  • Keep the location as the hero

✗ DON'T

  • Make people the primary subject
  • Include excessive selfies
  • Film identifiable strangers
  • Include anyone under 18

Text and Graphics

Minimal text is acceptable for context (location names, property names). Avoid watermarks, logos, or promotional text. Use simple, readable fonts in black or white.

Food and Beverages

Food content is welcome but should not dominate the video. Focus on the dining experience and setting rather than just the food. For alcohol content, all people must appear 21+ and consumption should be moderate.

Prohibited Content

We strive to create a safe, helpful, and inclusive platform for everyone. The following content is strictly prohibited:

Safety & Legal

  • Illegal activities or unsafe behavior
  • Dangerous stunts or risky actions
  • Violation of local laws or regulations
  • Misuse of safety equipment

Inappropriate Content

  • Nudity or sexual content
  • Excessive alcohol consumption
  • Drug use or promotion
  • Graphic violence

Rights & Privacy

  • Copyrighted music or content
  • Personal information exposure
  • Unauthorized brand logos
  • Non-consensual filming

Misleading Content

  • False or deceptive information
  • AI-generated content
  • Fraudulent representations
  • Misleading pricing or promotions

Specific Restrictions

Animal Content

Avoid animal tours or activities that may involve animal welfare concerns. Wildlife should be observed respectfully from appropriate distances.

Competitor References

Do not include visible branding, logos, or references to competing travel platforms, booking sites, or travel services.

Personal Information

Never include personal information such as addresses, phone numbers, door codes, or specific access information for accommodations.

Pricing and Promotions

Avoid including specific prices, promotional offers, or time-sensitive information that may become outdated.

Review Process

All uploaded content goes through our review process to ensure compliance with these guidelines. Videos that don't meet our standards will be rejected with feedback for improvement.

We reserve the right to remove content at any time if it violates these guidelines or our terms of service.

Contact Us

Questions about these guidelines? Need clarification on content requirements? Contact our creator support team:

Email: support@reeltravel.com

Support: Available through your creator dashboard